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AMD Handhelds Operating Systems Windows

AMD's Hondo Chip 'A Windows 8 Product' 229

Posted by Soulskill
from the riding-a-new-horse dept.
dgharmon points out comments from AMD's Steve Belt, who was asked about the company's upcoming Hondo APU. Hondo is their biggest attempt to date to break into the tablet market, and they're doing so with a distinct focus on Windows 8. Belt said, "This is a Windows 8 product, only. We're not doing Android on this platform, at least not now. ... It is a conscious decision not to go after Android. We think the Windows 8 space has a lot of opportunity, there's plenty of TAM [total addressable market] there for us to go at. So we don't need to spread ourselves into other markets, we think Windows 8 is a great place to start. Down the road we may look at Android, right now we're focused on Windows 8." The article adds, "With both AMD and Intel readying Hondo and Clover Trail respectively for Windows 8 and pushing their respective customers to come up with designs at roughly the same time, it will be interesting to see just how many Windows RT tablets will appear at the operating system's launch. However one thing is clear, neither AMD nor Intel will have Android x86 tablets running with their respective next generation ultra low voltage chips." Fortunately, there's nothing stopping users and manufacturers from running other OSes on Hondo.
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AMD's Hondo Chip 'A Windows 8 Product'

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  • Windows 8 (Score:4, Insightful)

    by girlintraining (1395911) on Saturday September 15, 2012 @08:08PM (#41348989)

    I think Windows 8 is shaping up to be like Vista: An attempt to coerce consumers into buying into a walled garden. PC hardware and software manufacturers have been looking jealously at Apple's profit margin and smacking their lips, wondering how to lock in their own slice of the pie. Vista had a bunch of DRM and other features that were friendly to manufacturers but bad for consumers. I am not convinced Microsoft is even trying to make Windows 8 successful -- I think they know it's going to fail, but they're using it to set the stage for its successor, which will do away with many, but not all, of the bad features of Windows 8.

    It's a marketing ploy commonly used elsewhere, but not on such a broad scale. It's like this:
    Would you buy this memory card for $100?
    Hell no!
    Well, how about $30?
    Oh, well, that sounds more reasonable.
    ...It only cost $5 to produce and distribute. It's a negotiating tactic -- you shock them first, then back off to appear more reasonable, but still wind up bilking them for more than they'd pay straight across. It's psychology. I think Windows 8 and it's peripheral products -- like this one, are about psychology. It's conditioning the consumer to accept vendor lock-in. Windows 8 is being thrown under a bus so Windows 9 can be shoved down your throat.

  • Re:Windows 8 (Score:5, Insightful)

    by tepples (727027) <tepples AT gmail DOT com> on Saturday September 15, 2012 @08:11PM (#41349003) Homepage Journal

    Vista had a bunch of DRM and other features that were friendly to manufacturers but bad for consumers.

    In order to judge the relevance of this statement to the rest of your point, I need your answer to the following question: Which of these manufacturer-friendly features of Windows Vista were eliminated from Windows 7?

  • by MtHuurne (602934) on Saturday September 15, 2012 @08:21PM (#41349061) Homepage

    That would be my guess as well. Usually, companies say something along the lines of "we have no immediate plans for Linux support" if they're going to focus on a different OS. To rule out future support in advance in such firm words suggests there is some sort of exclusivity bonus.

  • by russotto (537200) on Saturday September 15, 2012 @08:23PM (#41349075) Journal

    What's with all these new CPUs being labeled for "Windows 8 only?" First it was the new Intel processor, now AMD. Does Microsoft have some new ridiculous "partnership" strategy going on that we need to be aware of?

    The simplest explanation -- that Microsoft is handing over bags of cash to get this Windows 8 exclusivity -- both fits the facts and Microsoft's past behavior. So I'd say, yes.

  • by goldcd (587052) on Saturday September 15, 2012 @08:24PM (#41349079) Homepage
    Microsoft went open (Shh, let me make my point), Apple went walled-garden, app-stores and didn't take kindly to the replacement of their apps, hardware components etc with others - basically decided they knew best and this would ultimately benefit their users.
    So, two different approaches to the market - and Apple have come romping home the winner.
    MS switches to the Apple approach - but I'm just not quite sure it's going to work. IF I personally wanted this experience, I'd be typing this on an Ipad already. If MS think they can out-apple, apple - then good luck to them, but I just don't see it happening (whilst I can see myself getting quite pissed off and giving Linux another punt).
  • by Anonymous Coward on Saturday September 15, 2012 @08:25PM (#41349087)

    Consider this: x86 on Android is a second class citizen, ARM is better supported by the ecosystem. Intel's trying hard so as not to be left out of the party, but ultimately advancing Android is counter to x86's interests in the near term.

    Consider more general Linux: next to no application affinity to a particular processor architecture in the desktop space. All the popular software *today* is pretty much straight from distro and trivial to recompile. The exception being flash, but even Adobe seems to be trying to kill it at this point. Again, x86 vendors are likely not to be excited about advancing that picture of the future. Of course, the other fact of relatively low desktop share attributed to linux.

    Finally, Windows. While they are trying to do an ARM strategy this go around, 99% of the reason to run windows is to run applications that, coincidentally, are x86-only. If you make x86 processors for a living, you *want* Windows to win at this point as the alternatives erase your competitive advantage and in fact turn it into a disadvantage. There is also probably some fear that the 'safe' Windows market that has always been x86 constrained getting away from that if MS' ARM effort actually takes hold. The more AMD and Intel do in the near term to be 'kind of like ARM, but with real application support', the more unlikely Windows on ARM is to make an advance.

  • Re:Windows 8 (Score:4, Insightful)

    by bloodhawk (813939) on Saturday September 15, 2012 @08:33PM (#41349129)

    Vista had a bunch of DRM and other features that were friendly to manufacturers but bad for consumers.

    In order to judge the relevance of this statement to the rest of your point, I need your answer to the following question: Which of these manufacturer-friendly features of Windows Vista were eliminated from Windows 7?

    And of course the answer is none, actually they introduced more. But their were plenty of irrational articles claiming it was the anti-Christ, and plenty of the non techy crowd like the person your responding to believed all the FUD, Vista sucked, but that had more to do with poor driver support early on and the damned UAC prompted, Win 7 removed those 2 problems and suddenly everything is wonderful.

  • by fm6 (162816) on Saturday September 15, 2012 @09:14PM (#41349303) Homepage Journal

    When the talking point is "Windows 8, not Android" my first question is "Windows RT or regular Windows?" In other words, is this an ARM chip (as is the case with 90% of Android systems) or an x86 chip? That key fact is buried near the end of the article (x86).

    That little detail makes their decision not to support Android initially a lot easier to understand: people who sell Android tablets have all their expertise in ARM, and are not going to be in a hurry to buy an x86 chip.

  • Re:Windows 8 (Score:5, Insightful)

    by epyT-R (613989) on Saturday September 15, 2012 @09:14PM (#41349307)

    .. why was this modded down? This is exactly right. The whole industry is pushing right now to get the consumer used to locked in walled garden products. From consoles for games, to closed/half-closed operating systems for cellphones and tablets, to desktop operating systems that dumb down commodity pcs and tie them to services in the same way.

  • by whoever57 (658626) on Saturday September 15, 2012 @09:43PM (#41349437) Journal

    The simplest explanation -- that Microsoft is handing over bags of cash to get this Windows 8 exclusivity -- both fits the facts and Microsoft's past behavior. So I'd say, yes.

    This is actually quite a clever strategy by Microsoft. Allow UEFI secure boot to boot other operating systems on x86 systems, then get the processor manufacturers to make it impossible to make a useful(*) port of any other operating systems to new x86 processors.

    * Yes, as an x86 processor, other operating systems will run, but if the power management cannot be access by the OS, it isn't going to be a useful port.

  • by aNonnyMouseCowered (2693969) on Saturday September 15, 2012 @10:11PM (#41349581)

    It seems as if Intel and AMD are repeating Nokia's mistake in signing on to some exclusivity agreement with Microsoft. Likely to be the only winner in such a deal is the software company, since software has traditionally been the more profitable business.

    What may well seal the future of Windows, however, aren't deals with big Western corporations, but Microsoft's ability to shift the low-end players into adopting the OS. The question is, will the generic gadget manufacturers of China willingly abandon the relative freedom they've enjoyed with installing an OS they can already fork and bastardize without seeking the blessings of some big American company?

    Maybe it's time for Microsoft to opensource some bare-bones version of Windows, perhaps rewriting it to ensure that installing it on premium hardware is enough of a pain to merit licensing the full OS?

  • Re:Windows 8 (Score:2, Insightful)

    by Anonymous Coward on Sunday September 16, 2012 @12:29AM (#41350085)
    No it doesn't, at least not any more than Win7. Vista was perfectly serviceable once SP1 hit and hardware manufacturers had updated their drivers.
  • by hairyfeet (841228) <bassbeast1968@NOspaM.gmail.com> on Sunday September 16, 2012 @06:06AM (#41350983) Journal

    Its actually quite simple friend, and kinda sad.

    You see once upon a time we had this thing in X86 called "the MHz War" and for Intel, MSFT, and to a smaller extent AMD it was a good time. It meant that both home users and businesses were chunking their systems every 3 years so they were getting LOTS of business, and they became spoiled to the crazy amount of units they were selling.

    But then a funny thing happened. Both Intel and AMD hit a thermal wall close to 4GHz and realized that leaping each other in MHz wasn't gonna continue, so first AMD and then Intel started adding cores instead of raw speed. Now for the consumer this was truly wonderful, no more having a program stall and drag down the system, and you could run as much stuff as you wanted. But then AMD and Intel went from "good enough" to "insanely overpowered' and suddenly you were picking up triples and quads in $300 systems so the users simply didn't HAVE to buy new machines, why their 4 and 5 and even 6 year old machines ran everything they wanted with plenty of cycles left over!

    And THAT is why MSFT and Intel and AMD are all trying to get a chunk of the tablet market, its because the average user can take any Phenom I Quad or Core quad and run the thing and be happy for a decade, possibly more. I know I have several customers on Phenom I triples that are still quite happy with their performance and see no reason to buy new systems, and with a little TLC than Turion or Core duo laptop will likewise do anything they want to do.

    The ironic part is that Intel and AMD and MSFT are gonna be getting in to what I truly believe is the tail end of the boom. ARM is already talking about "dark silicon" because they are already making chips where you can't run all the transistors without killing the battery and with quad core ARM units already out there, where else is there to go? I predict the wave will last another 2 years, maybe 3, simply because there are many that haven't picked up a tablet yet that might want one. After that it'll be X86 all over again and nobody will toss until the previous one breaks...well except for Apple users, but being caught with last year's iPad is just as unhip as wearing last year's Air Jordans but those three companies i named will never be fashionable like Apple.

    The simple fact is unless we come up with some new battery tech along with some way for programmers to use an assload of cores there really isn't anywhere to go, hell even gaming which traditionally spurred sales hasn't been slamming CPUs in awhile, and not because of the consoles either, but because its really fricking hard to split that stuff up into 4 or more threads. And for everything else? what does an average user do that would even stress a Phenom I triple? YouTube? FB? playing MP3s? we just don't have any "killer apps" that can really stress these monsters, even older monsters like Core Quads and Phenom Triples.

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