samzenpus from the how's-my-driving dept.
Qedward writes "Motorists are being invited to help develop a new driving app that could earn them a discount of 'up to 20%' on their motor insurance. British insurer Aviva is using smartphone technology to create individual driver profiles that will be used to calculate tailored pay-how-you-drive premiums. The driver behavioral app, Aviva RateMyDrive, will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. This data is then turned into an individual score which helps determine the motorist's premium, with 'safer' drivers earning up to 20% off their deal."
You know, the difference between this company and the Titanic is that the
Titanic had paying customers.