symbolset writes "ASUS, maker of the popular Transformer Prime Tegra 3 tablet, announced via their Facebook page that Android 4.0 (Ice Cream Sandwich) will be available January 12th. In addition they are developing a boot unlocker which will void the warranty and break Google movie rentals, but will allow modding. They said, 'based on our experience, users who choose to root their devices risk breaking the system completely. However, we know there is demand in the modding community to have an unlocked bootloader. Therefore, ASUS is developing an unlock tool for that community. Please do note that if you choose to unlock your device, the ASUS warranty will be void, and Google video rental will also be unavailable because the device will be no longer protected by security mechanism.' They also announced an intermediate software update to improve the camera and touch experience, and they're dropping GPS from the feature list for poor performance."
Another article argues that the Transformer Prime is an example of ASUS struggling while breaking into a new market