How Android Phone Makers Are Missing the Marketing Boat 373
An anonymous reader writes "Why are Android device commercials showing giant robots and lightning bolts and not advertising features? Here is an interesting blog post of things Android device manufacturers could be doing to get ahead of Apple, but aren't." On a similar front, as a mostly happy Android user, I must admit envy for the jillions of accessories marketed for the iPhone, especially ones that take advantage of that Apple-only accessory port; maybe the Android Open Accessory project will help.
Even the author doesn't quite get it... (Score:5, Informative)
Some should be showing off new features that Apple doesn't have like the new face unlock feature in Android 4.0.
Yeah, when there are phones shipping with Android 4.0 and front facing cameras that can use the features. Marketing features that aren't yet available to the end users is a REALLY bad idea.
Others should highlight their restrictive model: picture the old Mac vs. PC ads, but with the iPhone checking with Apple before denying the user's request to install an app of their choice.
This would probably backfire, how many trojans and programs that send your info back to the developer's server have been found in the Android marketplace? Lots. Apple would almost certainly use that in a counter-attack ad.
Market your strengths, but be careful of those that also have an underlying weakness/vulnerability, it will come back to bite you.
Android needs more standardization. A standard UI, a minimum resolution, and a minimum hardware set. One of the things Apple has done very effectively is manage the user experience. MS Windows and Android have allowed manufacturers to put out devices with too little RAM, CPU, and/or poor quality screens, keyboards, touch-screens and it hurts the reputation of the platform. When a user buys a bad Windows or Android device, they're as likely to blame the OS as they are the hardware manufacturer. Failing to understand and address that is a marketing failure on the part of the OS vendor.