Soulskill from the optimization-battling-objectivity dept.
waderoush writes "First-generation search engines such as AltaVista — built when the Web had only a few hundred thousand sites — produced notoriously goofy and spam-prone results. Well, when you search the Android Market for 'restaurant guide' and the top result is the U.S. Army Survival Guide, it begins to seem like we haven't come very far. San Francisco-based Chomp is one of the companies trying to fix mobile app search and discovery by leapfrogging Apple, Google, and the other app store providers. Founder and CEO Ben Keighran, creator of the once-hugely-popular Bluepulse text messaging system for Java phones, says the company plumbs the app stores, the Web, Twitter, and other sources to distill accurate keywords ('appwords') for each app. The top apps at Chomp for the search terms 'restaurant guide': Yelp, Urbanspoon, and Zagat, just as you'd expect."
The perversity of nature is nowhere better demonstrated by the fact that, when
exposed to the same atmosphere, bread becomes hard while crackers become soft.