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The Future of Shopping 163

Posted by Soulskill
from the push-button-receive-pellet dept.
Hugh Pickens writes "The WSJ reports that a new device, now in use at about half of Ahold USA's Stop & Shop and Giant supermarkets in the Northeast, is making supermarket shoppers — and stores — happier. Looking like a smartphone, perched on the handle of your shopping cart, it scans grocery items as you add them to your cart. And while shoppers like it because it helps avoid an interminable wait at the cashier, retailers like it because the device encourages shoppers to buy more, probably because of targeted coupons and the control felt by consumers while using the device. Retail experts predict that before long most of these mobile shopping gadgets will be supplanted by customers' own smartphones. As more customers load their smartphones with debit, credit and loyalty card information, more stores will adopt streamlined checkout technology."
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The Future of Shopping

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  • Re:Won't work (Score:5, Insightful)

    by 0123456 (636235) on Wednesday May 18, 2011 @05:51PM (#36172388)

    Self checkout lanes still typically have a person at the end monitoring a few lanes, and some scales you have to put everything on after you scan it.

    They have to have people there because the machines are so incredibly unreliable. 'Put the item in the bag'.. 'I already put the item in the bag you moron'... 'Put the item in the bag'... takes item out of bag.. 'Return the item to the bag'... puts it back in the bag... 'Please wait for an assistant'.

    Most times I could get through the checkout faster if they just had a human doing it for me.

  • by daem0n1x (748565) on Wednesday May 18, 2011 @06:07PM (#36172566)

    Stores assume people will buy more, which won't happen, because people have no money and are avoiding spending as much as possible. I did my job, I cut all my expenses really hard, every time I go to a supermarket, I take a shopping list that I follow strictly. I only buy what I really need, and always buy the cheapest products that don't suck.

    Funny, because here in my country the big retail tycoons are the most vocal about reducing wages and social benefits. They forget that people without money can't buy the fancy shit they sell.

  • Re:Won't work (Score:4, Insightful)

    by Balthisar (649688) on Wednesday May 18, 2011 @08:36PM (#36173840) Homepage

    So is it random, or every N visits?

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