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8 People Buy "I Am Rich" iPhone App For $1,000

Posted by kdawson on Fri Aug 08, 2008 10:02 AM
from the more-money-than-good-sense dept.
FsG writes "In the first 24 hours that it was available, eight people bought a completely useless iPhone app for $1,000 a pop. This app does nothing except alert onlookers that you have a lot of money. The developer priced it at $999.99, which is the most you can charge on Apple's store. Apple has since yanked the app (without explanation as usual), while the inventive programmer walked away with $5,600."
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  • Reason why? (Score:5, Insightful)

    by Drakin020 (980931) on Friday August 08 2008, @10:03AM (#24525415)
    It's because it got so much publicity. If not for Digg or Fark, no one would have thought twice about it.
  • by DrXym (126579) on Friday August 08 2008, @10:04AM (#24525443)
    This app is only going to grow in value when there only 8 copies in the world.
  • well. (Score:5, Funny)

    by thhamm (764787) on Friday August 08 2008, @10:08AM (#24525537)
    modern alchemy. turn crap into money.
  • by Greyfox (87712) on Friday August 08 2008, @10:10AM (#24525603) Homepage Journal
    He clicked on "Buy" thinking it was a joke. Maybe he needs an update that makes it say "I am retarded" instead...
  • by darjen (879890) on Friday August 08 2008, @10:11AM (#24525607)

    If so, I'll give you $2000 for your iPhone. Email me your bank account info and I'll transfer the money asap.

  • by mrroot (543673) on Friday August 08 2008, @10:12AM (#24525625)
    I used to be a micro-isv for BlackBerry apps, but gave up after getting completely frustrated by the stupidity of users. I have lost count of how many times someone would simply buy my app without even trying the trial version first. I even had a few people buy it and then email me asking what it is supposed to do! Then there were the people who would buy it sight unseen and then not be able to get it working for whatever reason. The support load from these kinds of users just became too much for a one-person shop, so I woke up one morning and said f-it and closed up.

    The more expensive the device, the more likely you will encounter these wasteful consumers. I guess it is good if you are an ISV, and hats off to this developer for marketing a totally useless application to totally useless users.
  • CounterApp (Score:5, Funny)

    by Chief_Wiggum (1341031) on Friday August 08 2008, @10:16AM (#24525721)
    Now selling the "I Am Poor" App. Pay me $0.99 and you will receive a cardboard sign to hold up while you use an iPhone. Lets see Apple take this one down! In retrospect, how did you get an iPhone if you're poor? On second thought I really don't want to know.
  • by Ukab the Great (87152) on Friday August 08 2008, @10:22AM (#24525851)

    An "I've Got A Really Big Penis" app that user must purchase from the App Store without using their hands and standing 12" away from their iPhone.

  • by LinuxDon (925232) on Friday August 08 2008, @10:22AM (#24525867)

    I guess that the problem Apple has with this is that when one person starts doing it, then others will follow.

    Before you know it, the entire store is full of useless apps selling for ridiculous prices. This of course makes the entire store look ridiculous, thus lowering the value of the store in total.

  • by DriedClexler (814907) on Friday August 08 2008, @10:26AM (#24525945)

    This app does nothing except alert onlookers that you have a lot of money.

    And substance is nothing but the opposite of the void. Talk about understatement!

    "Signaling wealth" is a major part of sexual selection [wikipedia.org], in which a common strategy is to show that you're so wealthy that you can afford various things (the "handicap principle"). It generalizes to other species, for example, how peacocks flash their extravagant feathers to show how fit they are in being able to survive despite being burdened by such ornamentation.

    Signaling wealth is also vital in interspecies signaling, such as how gazelles demonstrate their "wealth" by stotting [wikipedia.org], i.e. showing how capable they are of fleeing predators.

    It's also been argued to form the basis for some altruism, in that people show how much they give to the poor to show how wealthy they are.

    So yes, signaling your wealth IS a useful product function. The problem with the app is not that it "merely" signals wealth, but that it ... doesn't, because it could easily be faked.

      • by DriedClexler (814907) on Friday August 08 2008, @11:26AM (#24527161)

        To borrow from Eliezer Yudkowsky, organisms are adaptation executors, not fitness maximizers. They have the desires to do the things they were selected for, even and especially if they don't understand why the desire exists, or have its evolutionary justification in their conscious mind.

        People have desires to signal wealth because evolution selected for that. This does not mean people signal their wealth with the conscious intent of finding a mate. It does not mean you "should" look for mates by deliberately signaling wealth. Rather, people will be drawn to things that have the effect of showing wealth.

        Likewise, people do not deliberately think about the impact of giving to the poor on their ability to find a mate; nevertheless, they have a desire to engage in one-way altruism because in the environment of evolutionary adaptation, that strategy worked in signaling fitness, even though today they might rationalize it some other way.

        Just the same, men have a higher tendency to pursue status, whether or not they recognize the connection to access to mates, and women tend to be more attracted to higher-status males, whether or not they recognize that their attraction is due to his high status.

        Your second example, interspecies signaling, confuses me

        Doesn't surprise me.

        For gazelles, ability to run quickly is a form of wealth. By stotting, they signal to predators that they have that wealth and so the predator might as well not waste resources pursuing them. If gazelles ever attained human level self-awareness and intelligence, they would *still* enjoy stotting around those same predators, even though they could identify that it's no longer necessary (because of technological defense measures or whatnot).

  • by petes_PoV (912422) on Friday August 08 2008, @10:43AM (#24526263)
    is the list of people who bought it
    • Re:Hilarious. (Score:5, Interesting)

      by cromar (1103585) on Friday August 08 2008, @10:09AM (#24525579)
      Completely! This is the future of application design, mark my words ladies and gentleman. It's kind of like paying thousands for a pair of shoes that are less useful or durable when you could buy a $20 pair at Pay-Less. Now if only I can figure out how to get in on the luxury app market...
      • Re:Hilarious. (Score:5, Insightful)

        by Tim C (15259) on Friday August 08 2008, @10:36AM (#24526143)

        Well, I agree that paying huge amounts for clothing, shoes, etc doesn't generally get you something that's hugely better quality, paying very little does generally get you something that's poor quality. Somewhere in the middle is the sweet spot, just as with most things.

      • Re:Hilarious. (Score:5, Interesting)

        by vertinox (846076) on Friday August 08 2008, @11:04AM (#24526699)

        Now if only I can figure out how to get in on the luxury app market...

        I can't find the source, but I remember hearing a story about NYC fashion design student whose senior thesis involved her buying expensive name brand clothing and then clothing from Target or Walmart and then swapping the tags that are sewn into the necklines.

        She went to a consignment shop and asked more (of course) for the cheap clothes with luxury tags on the cheap clothing and less for the luxury items with the cheap tags on it.

        As it turned out the clothes original from Wal Mart/Target sold quickly while the luxury items (even though priced cheaper) did not sell because of the tags.

        Of course this could be an urban myth.

      • Re:Hilarious. (Score:5, Insightful)

        by hey! (33014) on Friday August 08 2008, @11:06AM (#24526749) Homepage Journal

        There's a lesson here for small application vendors.

        You don't make money maximizing the value of the things you sell. You make money maximizing your net margin over all your sales. Of course, everyone knows this, but they don't act like they know it. Salemen running companies are the most prone to thinking gross instead of net.

        I once worked for a guy who was really frustrated that people were making money on trivial apps -- ring tones were his pet peeve -- while he was making good apps that did really important things for people, and constantly scrambling to keep his head above water. Well, that's not a coincidence. If you spent $1.99 for a ring tone, you aren't going to call for tech support. If you spent $100,000 for a piece of mission critical software, you jolly well are.

        So the real determinant of whether you make money with software that does important things is whether you can turn a profit on support. It's better to forgo new sales than to add features to your product that reduce the profitability of support. It can be counterintuitive in a competitive sales environment to let the other guy pick up sales. The instinct is to match him feature for feature in a death match for who will capture the most sales, but if your product has significant support costs, you have to think of the business more like a consultancy. Efficiency and sustainability matter.

        So, if you're looking to make money selling software you develop, you've either got to plan to sell your business to somebody it's more to than the cash flow, or you've got to plan to make money on support.

        That's probably why the open source business model has been more successful than people thought it could possibly be. In the end a sustainable software business (leaving aside novelty apps) has to be built around profitable support. Of course sales do matter, but they're only step 1.

        • Re:Hilarious. (Score:5, Insightful)

          by Lemmy Caution (8378) on Friday August 08 2008, @10:43AM (#24526271) Homepage

          While the "I Am Rich" app is laughable, a lot of this thread is an exercise in relative perceptions.

          Having two pairs of shoes is an extravagance to someone struggling for food and drinkable water. I would probably never spend more than $8,000 on a car - and would probably never spend less than $100 on shoes (and I do have shoes that are worth a lot more.) For myself, there are two "luxuries" that actually really are worth the money you spend on them: shoes and beds. (Kitchenware is up there, too.)

          There are people on this thread who have modified their computers to look like the Death Star, who think themselves superior to people who buy designer clothes.

          • Re:Hilarious. (Score:5, Insightful)

            by Hatta (162192) on Friday August 08 2008, @11:13AM (#24526887) Journal

            Out of curiosity, what makes expensive shoes better than cheap shoes? I don't think I've ever spent more than $30-40 on a pair of shoes, and I tend to wear them at least a couple years before they wear out. I do a lot of walking too, so if my shoes were not up to the task I think I'd notice. What do you get for your extra $100?

            Now a good pair of leather hiking boots can save your life in the right circumstance, so that I can see. But for every day shoes, you get into diminishing returns really quickly. As far as I can tell, expensive shoes just get you a label.

    • by Anonymous Coward on Friday August 08 2008, @10:10AM (#24525593)

      Why would you have to agree with Apple yanking it?

      If the market will bare it, it should be allowed. The iPhone was once an exclusive item, so Apple did this same thing just with hardware.

      This is just Apple being selfish and trying to remove something that mocks them. Stupid if you ask me, let the free market do it's thing.

      • by hweimer (709734) on Friday August 08 2008, @10:37AM (#24526157) Homepage

        Why would you have to agree with Apple yanking it?

        Money laundering.

        • by SQLGuru (980662) on Friday August 08 2008, @10:52AM (#24526443)

          While Apple has an "ask me first option", they should have the option to set specific spending limits. For example, my DVR is set so that the spending limit for the kids is $0.00 without a code. My monthly spending limit is a little higher. Once that spending limit is reached, even I have to enter a code. Best case would a monthly limit and a single purchase limit (example: no more than $5 per purchase and no more than $50 per month without entering a code). And since the App store can install stuff, there could easily be a "trial" period.

          Layne

    • by Anita Coney (648748) on Friday August 08 2008, @10:11AM (#24525619)

      "but you have to agree with apple for yanking it.."

      Why? If the developer fully and honestly explained what his app did and did not do, and if fully informed people were willing to buy it, why should it be yanked? Merely because you would not buy it? If that's the standard then nearly all the apps should be yanked.

          • by Vellmont (569020) on Friday August 08 2008, @10:34AM (#24526103)


            Can you come up with an actual, i.e., not a made up reason, why this specific app and only this specific app should be pulled? I won't be holding my breath.

            Because it makes the Apple brand look bad. People spending $1000 on an app that does nothing but be expensive underscores the idea that the iPhone is a useless toy for people to show off extravagance. A $1000 app that does nothing thumbs it's nose at this idea (while cashing out on it at the same time)

            While I think the above is true, and find it extremely amusing that people actually BOUGHT this app, it's not too hard to understand why Apple chose not to associate themselves with this application. Apple doesn't want to be a brand of over-indulgence.

    • by db32 (862117) on Friday August 08 2008, @10:14AM (#24525691) Journal
      Why do I have to agree with Apple yanking it? I don't see any violation here. I fail to see how this is much different than cat shit coffee [wikipedia.org] being the most expensive coffee in the world. This isn't even fraud, he isn't even claiming the app does something that it doesn't. Just that it shows that you are rich, and quite frankly, if you are giong to blow $1k on an "app" that does nothing but show a glowing red thing then you just bought the first $1,000 piece of digital jewelry and probably can be considered "rich". Big deal.

      In fact, I applaud this. There are a million ways the rich suck money out of the lower and middle classes. It is nice to see the reverse happen. The amusing part is that the lower and middle classes usually get their money sucked dry through neccesities like gas, water, food, etc. The rich tend to get their money sucked away through frivolous crap like this.
    • by Bandman (86149) on Friday August 08 2008, @10:24AM (#24525891) Homepage

      Looking at the economics of enjoyment, if you get the same amount of enjoyment, relative, from your coffee as you do from an application that doesn't do a damned thing, you need to improve the quality of your coffee.

    • by Thelasko (1196535) on Friday August 08 2008, @10:27AM (#24525959) Journal

      Is it a good thing that you can buy something literally with one click? I find it reassuring that I have to enter my credit card details, then the little code on the back, and finally the long password that is only stored in my head.

      I prefer the one click purchase. I find it horribly inconvenient to enter all of my credit card information and password. Besides, I never click any buttons acci