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OLPC Manufacturer to Sell $200 Laptop On Open Market

Posted by Zonk on Fri Mar 30, 2007 09:28 AM
from the now-we're-getting-somewhere dept.
srinravi writes "ArsTechnica reports that Quanta, the company manufacturing the XO laptops, has plans to begin selling low-cost budget mobile computers for $200 later this year. 'According to Quanta president Michael Wang, the company plans to leverage the underlying technologies associated with OLPC's XO laptop to produce laptop computers that are significantly less expensive than conventional laptops.' While OLPC plans to sell the laptops in bulk to governments, which will then distribute the hardware to school children, the XO computer itself is not for sale on the open market. These XO-like commercial devices are still something of an unknown, but it has been announced they'll be using Open Source software."
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  • by sethstorm (512897) * on Friday March 30 2007, @09:32AM (#18543083) Homepage
    For such a device, they sure are wanting to not release it - when that could be a good way to fund such devices. Is there some sort of problem with quality at that kind of mass amount?
    • Marketing costs, distribution costs, etc.

      While they may have figured out how to market and distribute to the governments that are their primary customers, they may not want to deal with the private market for some reason. Smaller purchase quantities comes to mind. But, you'd think they could hire someone else to market and distribute.

      Like you suggest, it might be that the product wouldn't hold up too well under the scrutiny of knowledgeable customers in a competitive marketplace. The original product is intended for people who know nothing about compuerts and don't know anyone else who knows anything about computers.
      • by suggsjc (726146) on Friday March 30 2007, @10:48AM (#18544143) Homepage
        Ahh, I've got mod points that I want to use, but I just...can't...stop...typing.

        Anyway, first marketing costs? There are people practically begging to get these devices...and even willing to pay more than the "targeted" cost of ~$100. So, if there was ever a case of a product selling itself, then this is it.

        Distribution costs are understandable. But at the same time, they have been saying that they won't take orders of less than a million (isn't that right?). So, it isn't necessarily a supply problem...that is if they could actually meet those demands. So couple that with the above paragraph and it seems like there would be at least one millionaire out there that would see this enormous opportunity to snap up a million or so of these and resell for a handsome profit.

        All of this makes me casually raise an eyebrow. There are a couple of floating thoughts. First, maybe they feel like this is a *special* project and so only *special* (read: people in 3rd world countries) should get them. Second, (which the parent mentioned) is that maybe they aren't as high quality as us *non-special* (read: spoiled developed nation brats) would demand, and therefore wouldn't even sell in the first place. Third, (my own little thought) is that there are some interesting politics happening behind closed doors.

        To the first, I say "get off your high horse" sell them at a markup and re-invest your profits in something you deem worthwhile.
        To the second, I say "don't knock it till you (or some other schmuck) tries it". There is practically no potential for loss here. If somebody wants to purchase 1 million units, take their money and run...after you give them the laptops that is.
        To the third I say, well actually I have nothing to say since I have no idea is this is the case or what is being said behind those closed doors.

        I hope this project succeeds just as much as the next (excluding Dell, HP, Intel, etc shareholders) person. But let's not count any chickens (or laptops) before they hatch.
      • What about support costs? A small number of governments and NGOs are a lot less work to deal with than potentially tens of thousands of consumers.
    • by PIPBoy3000 (619296) on Friday March 30 2007, @09:42AM (#18543231)
      I think part of the reason the $200 laptop costs $200 is that they're selling them in bulk to governments. It's then up to the government to distribute it appropriately. If you're doing it yourself, you've got to pay for the distribution infrastructure yourself, which gets tacked on to the cost of the $200 laptop. Now, these days with Amazon and Dell, you can do pretty good at minimizing these costs, but it'll still make it more expensive.

      If that ends up bringing the cost of the laptop into the $300-$400 range, you're suddenly competing with the likes of Dell and other low-cost laptop manufacturers.
      • by An Onerous Coward (222037) on Friday March 30 2007, @10:48AM (#18544151) Homepage
        Why are you calling it "the $200 laptop?" The OLPC project has always had a target of $100/laptop. If you're using the phrase to refer to the OLPC's laptops, you're wrong. If you're using it simply to refer to $200 laptops in general, then you're being tautological. A $200 laptop is a $200 laptop because it's a laptop that is selling for $200.

        Read the article. Or the summary at the very least. The manufacturer tasked with building the laptops for the OLPC project has simply decided that it can use its experience to offer a very similar piece of hardware to the public at a low price. It's not the OLPC laptop, and it's not the much hoped for "buy one for $200 and a kid in Rwanda gets one free" deal that's been suggested. There's no reason to think that these laptops will be sold in bulk to governments.
          • Re: (Score:3, Insightful)

            The point of the OLPC project isn't just to train children to enter a technical workforce. It's to bring the benefits of digital technology to underdeveloped nations, presumably in the hopes that it will push a generation to learn and advance faster than they could otherwise.
    • by Otter (3800) on Friday March 30 2007, @09:53AM (#18543365) Journal
      Nothing about this project makes any sense. They won't sell the hardware at a profit to raise funding or create economy of scale. They don't attempt to get the platform into the hands of developers who might be able to develop applications, instead of relying on giving compilers to children who have never seen a computer before. My suspicion is that they simply can't make them at the price/number points they keep claiming, but who knows?

      By the way, if any of the MIT people involved with this project have an explanation, drop a message in one of my JE's and I'll be delighted to walk over and be set straight.

      • Re: (Score:3, Informative)

        They do have VMWare images you can run, although this isn't the same, as you wouldn't know how it runs on the actual hardware, I'm sure that it would help out quite a bit with developing applications.
      • by krasni_bor (261801) on Friday March 30 2007, @10:36AM (#18543983)
        1) OLPC seems to have all the funds they need right now.
        2) If the project works at all they will have huge economies of scale just selling to governments.
        3) It is not difficult to get a development machine, if you get involved and write a little code FIRST (using an emulator, etc.).
        4) Clearly, Quanta thinks they will be able to make them at scale and make even more than OLPC demands, based on this announcement.
    • For such a device, they sure are wanting to not release it - when that could be a good way to fund such devices.

      Maybe, maybe not. I imagine a lot of geeks are in the same boat as me--I listen to the neat stuff they're doing with it, look at the pictures, and say "OMG it's adorable! I MUST HAVE one!" But when it came time to actually plop down my $200 (or whatever) I might take a closer look at the specs, listen to what other users had to say about it, and say: ya know, this doesn't really make sense for

      • Re: (Score:2, Insightful)

        by Anonymous Coward
        The same thing that Internet appliances did to the desktop market. 90% of all people use their PC for web and email. Yet internet appliances are so hated they all failed miserably.

        • Re: (Score:3, Insightful)

          That's because they usually either come with a monthly service fee or cost as much as a real computer. Sell someone an internet appliance that's significantly cheaper than a computer, and doesn't have a monthly fee, and I think you'll be able to see quite a few units. I would love a laptop that only cost $200. That's cheaper than most PDAs you see on the market now.
      • by magarity (164372) on Friday March 30 2007, @11:09AM (#18544525)
        Can I pay $50 more and have a special "OLPC Sponsor" logo etched into the case
         
        Alas, I think you'll find that custom etching will run you more than $50. Still, this idea has some merit. They've said though, and it makes sense, that the reason they won't sell the OLPC machine is because as soon as there is a legit market for the things there will be nefarious individuals who will procede to steal the donated ones and recycle them back into the sale channel.
  • by Lumpy (12016) on Friday March 30 2007, @09:34AM (#18543113) Homepage
    Mine come WITHOUT the hacking locks they have in place. I will want to replace their OS with something that is my own and the current iteration does not allow that.
    • by Maximum Prophet (716608) on Friday March 30 2007, @09:54AM (#18543389)
      Well, yeah, I imagine, that would make the thing sell much better. A sub $200 laptop would be an excellent process control computer for simple things like temperature control, CNC, weather monitoring, etc. Having a standard, plug and play platform would be very useful. Even single board computers without monitors or power supplies can cost much more than $200.
  • Should sell well (Score:5, Informative)

    by Maximum Prophet (716608) on Friday March 30 2007, @09:35AM (#18543149)
    People still use and support the Tandy Model 100 http://www.club100.org/ [club100.org]. AFAIR, it cost more than $200 when it was new, adjusting for inflation.
    • Re:Should sell well (Score:4, Informative)

      by Lumpy (12016) on Friday March 30 2007, @09:36AM (#18543161) Homepage
      In fact Tandy 100 and 102's still go for a premium. I recently sold both my 102's for well over $100.00 each. way more than I expected.
      • My friend in college in the early 80's had a 100. He used it for taking notes in class. I still covet that machine. Does anyone nowadays make a small computer with a decent sized keyboard and without a big flippy screen? It seems you can get a small screen with a small keyboard (PDA, smartphone) or a big keyboard with a big screen, laptop, but if you want to only glance occassionaly at a few lines of notes as you are touchtyping them, you gotta use a PDA with some sort of addon keyboard.
        • I use a pocket pc with a fold out IR keyboard for this. Works well for the few classes in which I can type notes. Sadly its pretty useless for math classes.
        • That, and just about all laptops nowdays have the trackpad between your hands and the keys. I don't like it, but a friend of mine absolutely detests it, but recently was completely unable to buy any brand of high end laptop with the keyboard near the bottom edge.
        • Re:Should sell well (Score:4, Interesting)

          by OECD (639690) on Friday March 30 2007, @10:21AM (#18543781) Journal

          Does anyone nowadays make a small computer with a decent sized keyboard and without a big flippy screen?

          Take a look at AlphaSmart's portable computers [alphasmart.com]. The Neo goes for $250 and is roughly equivalent to a Model 100.

    • Wow, that's interesting news. I picked one up at a garage sale a few years back for $1. I plugged it in once to a TV, wrote some funky BASIC code to print my name all over the screen and haven't taken it out of the box since.

      Maybe I should revisit.

      In any case, I would actually LOVE one of these OLPC machines for my kids. They're always playing on my laptop: http://www.perfectreign.com/?q=node/51

  • Yes I understand only goat farmers in Kenya are entitled to cheap usable hardware whereas poor people in the US are not. Moreover, middle class people in the US should be grateful at having to spend $2000 for a VistaBloat machine because, well that's the White Man's Burden.

    What I don't understand is how they think this is going to get manufacturing efficiencies in volume working for them? I mean, couldn't they swallow their liberal guilt a little bit and at least charge Bwana $300? I think we'd be willing t
    • Re: (Score:3, Insightful)

      Moreover, middle class people in the US should be grateful at having to spend $2000 for a VistaBloat machine because, well that's the White Man's Burden.

      if you spend that much on a windows laptop then you sir are a foaming at the mouth moron. I bought a vista machine (and erased the OS as soon as I got it) for $699 this is a Dual core speed demon that plays doom3 nicely. I got it from a secret online store..... Dell.com

      • That is still $500 more expensive that a $200 computer. My four and half year old neice does not need to play Doom 3, but a $200 style XO machine would be fanstastic for her, especially in pink. Also the battery life on a XO is much better than on your Dell. Twelve years ago I spend nearly $5000 for a Pentium 75 laptop with 16MB of RAM, 810MB of harddisk and a 640x480 screen. An XO has a 433MHz processor 256MB of RAM, 1GB of flash instead of a hard disk, wireless networking and a 800x600 screen. I'll have o
    • by jamiethehutt (572315) on Friday March 30 2007, @10:07AM (#18543595)
      Otherwise I guess we can go out and buy a bunch of old used laptops for $200-400 each and put Ubuntu on them and tell OLPC to got jump in the lake.

      I want a OLPC. An old laptop will not be as compact, will not be as robust, will not have as much battery life, will not have a nippy solid state disk and will not have nearly as good a screen for reading on. The old laptop probably wont have wireless and probably wont have excellent linux support, in fact it's likely to have some compatibility problems. Also I think the OLPC, or at least the green one, looks pretty funky...

      It's a pretty clear choice for me.
    • The difference here is that the poor people in the U.S. (defined as any household below the official poverty line (~$25K/year)) are rich and highly-educated compared to the poor goat farmers in Kenya.
  • Sans kill switch? (Score:4, Interesting)

    by OglinTatas (710589) on Friday March 30 2007, @09:47AM (#18543303)
    I would certainly be interested, if I knew that it did not include a kill switch which would allow my government or anyone to destroy it on a whim. linky [slashdot.org]
  • I hope they do it (Score:5, Interesting)

    by arivanov (12034) on Friday March 30 2007, @09:50AM (#18543333) Homepage
    I know at least several cases where people working on medical diagnostics projects have tried to get their hand on the OLPC kit for the purposes of field medical lab automation and have been told to sod off.

    There is a long list of diagnostic technologies which require a computer for analysing data in the field. At the moment this means using either a specialised system or a commercial ruggedized portable. In either case the overall bill for a small field lab goes into the many 1000$ range which makes this technology prohibitive for mass deployment. OLPC class hardware would have been the perfect replacement bringing the cost down into a range which will make it affordable.

    So if the OLPC gets sidelined and the same kit is available commercially, personally I would give one big cheer. This will mean that people like Medicines sans Frontiers will finally be able to have proper diagnostic (and medical records) kit anywhere they go, no matter how in the middle of nowhere it is.
  • Distribution Control (Score:5, Interesting)

    by petermmcc (575106) on Friday March 30 2007, @09:59AM (#18543477)
    Am I the only who keeps tabs on this project who worries that the OLPC OX laptops are going to end up in the hands of people who want them as toys or cheap low-cost laptops? Call me cynical but selling these things to governments in Third World countries and expecting the distribution to be done in an honest and ethical way so that every single one ends up in the hands of a deserving child seems hopelessly naive to me. What safeguards are in place to prevent some corrupt government bureaucrat from doling them out to political cronies, black marketeers or any other undeserving party (for financial gain or not) and then just claiming that they have turned up missing or that they never got them and that they need more?

    It makes sense to me to sell them outright to the general public but make them pay a fair market price to fund the distribution system so that real controls are in place to make sure that these things aren't sold in flea markets or used for nefarious purposes. I mean the intentions of OLPC are very honorable from an idealistic viewpoint- I'm just very worried that these things in the real world are just going to be too valuable to get passed down to the distribution chain to their intended recipients. We're sending what are essentially consumer electronic toys in to the heart of the poorest places on the planet and expecting that the people in control of these regions won't try to scheme and maneuver this project for personal financial or political gain. To prevent that real controls need to be in place and those controls can only be provided with a distribution system that is well funded. The funding should come from the people who want to buy these things as personal toys with the added benefit that there then will be less incentive for these things to end up on the black market.

    • Mod parent up. He's absolutely right.

      Allowing these to be sold by Amazon for $200, will disincentivize governments from buying them for $100 and trying to sell in bulk at a profit. If you know you can get a clean machine for $200 are you going to pay $100 + $n for a "dirty" machine? (where $n is large enough to make it worth their hassle)
    • by Acer500 (846698) on Friday March 30 2007, @12:22PM (#18545675) Journal

      Am I the only who keeps tabs on this project who worries that the OLPC OX laptops are going to end up in the hands of people who want them as toys or cheap low-cost laptops? Call me cynical but selling these things to governments in Third World countries and expecting the distribution to be done in an honest and ethical way so that every single one ends up in the hands of a deserving child seems hopelessly naive to me.

      I live in Uruguay, one of the early adopters of the OLPC program. I know it's tough to believe, but although our governments are corrupt and inefficient, we do have a somewhat working democracy, and this is one of the "hot" issues where the opposition (and people like myself) will be keeping close tabs on the government, which will probably ensure honest distribution.

      Believe me, the opposition would like nothing better than a scandal involving this (it would slur the current governing party, which is a frontrunner for the next elections, plus it involves stealing from children so it would be doubly harmful), while the current government would tout it as a huge archievement and will use it as PR whenever it can ("we delivered a computer to every child in the country!!!").

      What safeguards are in place to prevent some corrupt government bureaucrat from doling them out to political cronies, black marketeers or any other undeserving party (for financial gain or not) and then just claiming that they have turned up missing or that they never got them and that they need more?

      Besides the political issue, there's also a mostly free press in Uruguay, Argentina, Brazil. Here we have an investigative TV show which likes to air cases like government officials using public cars, offices, etc. for private use, bribery, etc. and there are similar ones in Argentina and probably Brazil. It would be a huge coup (and ratings boost) to uncover such a case.

      I have more faith in our public institutions and our press than I currently have for US press and institutions (see: US elections).
  • by 140Mandak262Jamuna (970587) on Friday March 30 2007, @09:59AM (#18543485) Journal
    The price of a basic PC, with just enough power to do browsing, email, a little bit of photoshop and screen shows and minor word processing has come under 200$ at bulk price. It is not inconceivable that some DSL/broadband company would not give it away for a two year broadband contract. Google has bought so much of capactity in the dark fibers, that it can become a viable broadband provider and give away PCs for free. And Google is also gaining valuable experience running metro area size WiFi network in Cupertino. Further Google has to negate the fundamental advantage MSFT has, that is ever changing standards, comaptibility issues.

    Roll it all into one, you should expect GooglePC/BroadBand (beta ofcourse) sometime soon. If the hardward price drops far enough it can even sustain itself giving away the hardware and live on advertisements alone!

  • I don't understand why they are not trying to market this for the educational market in developed countries. At $200 it would make sense for mass distribution to secondary school students in developed countries. With an office suite (OpenOffice) and a browser, it would fit most of the needs of secondary school students. Add an IDE (Eclipse) and it could be used in introductory programming classes. Instead of a computer lab, students could bring it to class, for note-taking, or to read documents or view
  • by supersnail (106701) on Friday March 30 2007, @10:17AM (#18543725)
    1. Make nice little $200 Laptop.
    2. Announce to Geeks around the world "You cant have one".
    3. Give Laptop to poor child.
    4. Poor child puts laptop on e-bay.
    5. Geeks gets kool laptop.
    6. Child no longer poor.
  • Hmmm (Score:4, Insightful)

    by Anon-Admin (443764) on Friday March 30 2007, @10:19AM (#18543761) Journal
    I have watched the OLPC for some time. As time goes by, It seems like less of a deal. I just picked up a nice Compaq with a 15" wide screen, 512 meg of memory, 802.11 card etc. At Best Buy it was $350. By the time they get the OLPC out the door, normal low end laptops will be in the $200 range.
  • by capseed (1002778) on Friday March 30 2007, @10:50AM (#18544187)
    Note that Quanta's mobile laptop, even if the underlying hardware and most of the software are the same, is NOT the OLPC machine. AFAIK OLPC has always wanted their project to exist outside of commercial markets. One of the main reasons for this was to help prevent a black market trade in these machines. If you have an XO, and you are not a child registered to use it, it will be very obvious that it is stolen.

    As far as the governments taking the laptops and doing something evil or keeping them from their intended users, does anybody know how far OLPC is going to step in with the education and support issues? Negroponte has said many many many times that OLPC is not a hardware project, it is an education project based on decades of research with children and computers. It would seem odd if they didn't send their own people out in the field to provide support and guidance to the teachers and students who get to experience the XO. I would love to be one of them!

    Summary:
    Quanta != OLPC
    OLPC != hardware project

  • Simputer (Score:3, Interesting)

    by vivek7006 (585218) on Friday March 30 2007, @11:32AM (#18544897) Homepage
    Remember Simputer http://en.wikipedia.org/wiki/Simputer/ [wikipedia.org] ?

    By the time it was released, it was overpriced and underwhelming. I wont be surprised is this device meets the same fate.
  • by HangingChad (677530) on Friday March 30 2007, @11:46AM (#18545113) Homepage

    I'd pay $250.00 for one and they could take that extra $50.00 and use it to subsidize the cost of sending them to really poor countries and villages.

    Why are they so fricking insistent on not selling them retail? I'd pay a lot to be able to whip out a bright green laptop and hand-crank it in the middle of a meeting. Don't mind me, please have your sales droid prattle on incessantly as if I weren't even here.

    • Re: (Score:2, Informative)

      by Anonymous Coward
      The goal of the OLPC project is education. These computers will make the world of information available to those who would otherwise have been limited to their indigent backgrounds. Cleaning their water for them is great, cleaning their water for them and teaching them how to clean their own water is even better. You're not going to make any real progress in the third world until it has been saturated by education.
    • all the internets in the world aren't going to feed somebody that is starving.
      Forget about sending them pron and email. Think of all the food and water we could shove through those pipes.

    • Re:Here's an idea (Score:5, Insightful)

      by Speare (84249) on Friday March 30 2007, @10:06AM (#18543573) Homepage

      Of course they won't because a child without food or clean drinking water really gets a huge benefit out of a laptop or the support infrastructure to support it.

      I know it might blow your mind, but there really are a lot of kids who live in areas that are somewhere BETWEEN the relative wealth levels of "must buy an iPod for my dog" and "must steal more cardboard for the roof". The XO isn't going to help a kid who can't lift her malnourished bones off the hardscrabble. The XO is going to help a kid who would have to travel 10mi to the nearest well-stocked library.

      The cellphone has become a major boon for farmers in several countries-- they can call ahead and negotiate their crop's value before spending the resources to haul perishable product to an uninterested market. The XO may have other "game changing" advantages. It will only have the chance to make a difference if the rich people quit naysaying every last little nit based on their own shortsightedness.

      • Re: (Score:3, Informative)

        The XO is going to help a kid who would have to travel 10mi to the nearest well-stocked library.

        In the rural U.S. community where I grew up, it was in fact 10 miles to the nearest well-stocked library.

    • Re: (Score:3, Insightful)

      Of course they won't because a child without food or clean drinking water really gets a huge benefit out of a laptop

      The government is already buying books for these kids, to the tune of about $20/year. Or not, in which case you can be sure they're NOT going to buy laptops. But if they are, then they convert the textbook into an ebook. Use of the laptop as an ebook pays for itself ... and then there's everything else you *might* do with it. Even if the teachers don't incorporate it into the curriculum, i

    • Re: (Score:3, Insightful)

      I can't quite understand why people insist in the misconception that these computers are for those who face terminal misery.

      These computers are not for starving children. We have to reach those by other means. What they aim is to provide better education for less (printing and shipping good books is very expensive) so that more money can be used in some other projects like bringing food and water to populations in need, with the added bonus of a better educated population for what amounts to essentially no
    • I heard it is very poor quality.

      .... and I heard that you're pretty stupid.

      But perhaps neither of us should repeat heresay? I have one; it's very well made. Anyway, it was Koffi Annan who broke the crank, not Nelson Mandela. The crank was a bad idea anyway since children can't generate enough power with their hands. That's why kids' bikes have footbrakes, not handbrakes. So the human power supply will probably be more like a yo-yo. You could just pull on the string, or tie it to a board and use your

        • Re: (Score:3, Insightful)

          Are you kidding me?

          I would ask "Are you stupid?" but you've proven it adequately. You're thinking about this COMPLETELY wrong. Don't think of it has a "laptop". Think of it as "electronic book" with keyboard, touchpad, wifi, camera, usb slots, microphone, speakers, 400MBytes of free storage for book, convenient carrying handle, day-and-night screen, oh, and it also runs Python and a word processor and games. If you look at it that way, and then compare it to the money they're ALREADY spending on schoolb