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While the continued success of the iPad may be up in the air, another formerly popular member of Apple's product line is definitely on its way to the grave. The iPod, once Apple's crown jewel, posted a sales drop of 51 percent since last year. Only 2.76 million units were sold, a far cry from its heyday of almost 23 million back in 2008. 'Apple's past growth has been driven mostly by entering entirely new product categories, like it did when it introduced the iPod in 2001, the iPhone in 2007, and the iPad in 2010,' says Andrew Cunningham. 'The most persistent rumors involve TV (whether a new Apple TV set-top box or an entire television set) and wearable computing devices (the perennially imminent "iWatch"), but calls for larger and cheaper iPhones also continue.'"
The Snapdragon 808 will also use a big.Little design, but the core layouts will be asymmetric — two Cortex-A57's paired with four Cortex-A53's. The Cortex-A57 is, by all accounts, an extremely capable processor — which means a pair of them in a dual-core configuration should be more than capable of driving a high-end smartphone. Both SoC's will use a 20nm radio and a 28nm RF transceiver. That's a major step forward for Qualcomm (most RF today is built on 40nm). RF circuits typically lag behind digital logic by at least one process node. Given that RF currently accounts for some 15% of the total area and 30-40% of the PCB, the benefits of moving to a smaller manufacturing process for the RF circuit are significant." To clarify, the 810 can use a combination of the Cortex-A57 and Cortex-A53 cores so a single task that needs a lot of power won't cause as large of a power jump. All of the chips are 64-bit ARM too.